Below you'll find links to all the information about book marketing that’s available on our website, 
Need an author website? Websites (including blogs) may be the most prevalent marketing medium these days, but the process of setting one up is still a complete mystery to most. When I teach self-publishing workshops and mention the necessity of having an author website, panic always ensues.
In this blog post, Fiona and I will explain what you need to know about author websites, how to set yours up, what costs to expect, and how to maintain it. After explaining all your options, we’ll also tell you exactly how we set up this website. Click here if you want to skip directly to that section. [Read more…]
Have you written a self-help book, DIY book, user manual, training book, or some other book that is full of advice? If so, don’t stop when it’s published. In fact, even before you start writing, make plans to use your book to build business. 
Some people say that the first page is the most important one in any book—and that is probably true as a means for hooking a reader. Others say that the cover is the most important. But I contend that the copyright page wins the prize because it’s probably the first page that a librarian, bookseller, or distributor looks at. And that makes it an integral part of your book marketing program.
Book marketing to libraries can be tricky, but here’s a scheme we tried that worked for us.
By now you all know that Book Design Made Simple is in its second edition and that we also have an ebook edition on the market. We’re going to reveal how it all came about, and we hope you can learn from some of our stumbles . . . yes, even seasoned publishing professionals can make mistakes, foul up, and generally just muddle through. Read on!
Are you designing a book cover that’ll become part of a series or boxed set? If so, you’ll need to think ahead! There are a few design considerations to take into account when you plan your book cover design. Not only should your cover design be successful using different title lengths and images, but more importantly, it must create a look or brand that’ll easily identify all future books as being part of the same series. Sound challenging? Don’t worry, we’ve got you covered! 
Last fall and winter, we entered Book Design Made Simple in some independent publishing book award contests. In mid-April, we got word that our book had won gold at the 
For some reason I never fully noticed this before. But when I helped out at two book sale events this past fall, it became all too clear: People love dogs more than anything else. Dogs are cute. Dogs attract. Dogs are cuddly and lovable. Dogs rule. 
Practically every author thinks and wonders about this a lot. How do people come up with just the right price for their books? Well, maybe the prices that are printed on their books are not actually working for them, and that might be because they used the stab-in-the-dark method of pricing. Let’s see if we can figure out the best, most rational, price for your book.
Before you start designing your book or cover, you really need to take a trip to a bookstore to check out the competition. (Yes, you will have competition!) Visit the section of the store where your book will be placed and take notes on the following: 
