You can do it yourself.
Below you'll find links to all the information about book marketing that’s available on our website, book, videos, and blog.
We gained a lot of experience from creating Book Design Made Simple. You can learn from our successes and avoid our pitfalls! We’ve written blog posts about entering book award contests and publishing a second edition, as well as explained a library marketing scheme that worked well for us.
Below are all the blog posts tagged with Book Marketing, starting with the most recent post.
We have greatly enjoyed, and learned from, our contributions to the book design world. We’ve loved answering your questions and helping authors and designers on six continents produce the most professional-looking books possible.
However, in late October, we’ll be saying farewell to you all, and shutting down this website. We encourage you to reread the articles that have been most helpful to you. At the same time, we’ll be stopping all of our book and template sales. [Read more…]
We get plenty of queries about new editions of books. Are the changes enough to constitute a new edition? Or maybe a revised edition? Or is it simply a reprint?
The issue is partly a subjective one, but there are some conventional standards that govern the answer to this complex question.
Here’s our non-legal advice, based on experience and a bit of research. [Read more…]
Are you ready to find a self-publishing service for your masterpiece? In this article we hope to help you discover the right one for your needs, whether it’s a full-service shop, simply a printing press, or an ebook conversion. Even though—as we always say—you can do it yourself, everyone needs at least a little help getting their book out there.
Possibly the majority of new publishers go straight to KDP, but many folks prefer to avoid Amazon for their own reasons. We will focus here mostly on other well-known self-publishing services. Aside from the ones we mention, there are many more to be found online and even advertised on television. Please read our words of caution at the end of this article about all self-publishing services.
Back cover copy is the text that goes on your book’s back cover. Everyone judges a book by its cover (you know that!), and your front cover only gets a few seconds to grab a reader’s interest. However, once a reader picks up your book and flips to the back cover, this is your big chance to sell that book. You need to convince that reader to buy using compelling back cover copy.
[Read more…]
In this post we feature a self-published author, Joel Rubano, who has found remarkable success through book marketing. Not only is his book selling well, but he’s made an interesting career shift, too. We hope you find encouragement and inspiration from his story, no matter what your own book project looks like. Here is Joel’s account: [Read more…]
Front covers attract and back covers sell—we’ve said it before. At the same time, a book spine should broadcast.
Most books in stores and libraries are shelved with their spines facing out. If a book has a great title and a well-designed spine, it’ll attract a lot more eyes than its neighbor on the shelf. So here’s how to accomplish that for your book. [Read more…]
The advent of the internet has changed the landscape of books. Self-publishing is getting easier all the time, but that doesn’t mean it’s easy. The biggest hurdle you’ll face as an online bookseller is marketing. Every self-publishing author in 2021 needs to know how to do keyword research! We’ll explain the basics of Amazon KDP ads and then show you how to find the most effective Amazon KDP keywords that will sell your books. [Read more…]
Trying to keep up with Amazon updates? So are we! There’ve been a few changes lately, so we’re discussing them here to keep you up to date. The main Amazon updates for book authors are: 1) EPUBs are replacing MOBIs for reflowable Kindle ebooks, 2) hardcover binding is now an option, and 3) A+ Content is available for your book’s product page on Amazon. Let’s break it down for you.
International Standard Book Numbers (ISBNs) are important for self publishers. Some printers, print-on-demand publishers, and ebook vendors will offer to provide you with an ISBN, but it’s usually better to get your own. Part of the ISBN includes a “publisher number,” which is assigned to a specific publisher. Therefore, if you allow another company to provide the ISBN, then that company will be listed as the publisher of your book.
We’ll explain everything you need to know: how, where, and why to get your own block of ISBNs, and how to assign them to your print and digital books.
You’ve published a book—or you will soon—and you know that you’ll need to get it to readers. But how? That basic question is what we’re going to clue you in on. The very concept of book distribution confounds a lot of first-time publishers, so we’re hoping to make it all clear here.
