Back cover copy is the text that goes on your book’s back cover. Everyone judges a book by its cover (you know that!), and your front cover only gets a few seconds to grab a reader’s interest. However, once a reader picks up your book and flips to the back cover, this is your big chance to sell that book. You need to convince that reader to buy using compelling back cover copy.
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Book Marketing
Below you'll find links to all the information about book marketing that’s available on our website, book, videos, and blog.
We gained a lot of experience from creating Book Design Made Simple. You can learn from our successes and avoid our pitfalls! We’ve written blog posts about entering book award contests and publishing a second edition, as well as explained a library marketing scheme that worked well for us.
Excerpts from Book Design Made Simple
- Book trim size: how to choose the right trim size
- Subject categories: how and where to get them for your book
Blog posts
Below are all the blog posts tagged with Book Marketing, starting with the most recent post.
Self-publishing and book marketing: A success story
In this post we feature a self-published author, Joel Rubano, who has found remarkable success through book marketing. Not only is his book selling well, but he’s made an interesting career shift, too. We hope you find encouragement and inspiration from his story, no matter what your own book project looks like. Here is Joel’s account: [Read more…]
Designing a book spine
Front covers attract and back covers sell—we’ve said it before. At the same time, a book spine should broadcast.
Most books in stores and libraries are shelved with their spines facing out. If a book has a great title and a well-designed spine, it’ll attract a lot more eyes than its neighbor on the shelf. So here’s how to accomplish that for your book. [Read more…]
Navigating Amazon KDP ads and keywords
The advent of the internet has changed the landscape of books. Self-publishing is getting easier all the time, but that doesn’t mean it’s easy. The biggest hurdle you’ll face as an online bookseller is marketing. Every self-publishing author in 2021 needs to know how to do keyword research! We’ll explain the basics of Amazon KDP ads and then show you how to find the most effective Amazon KDP keywords that will sell your books. [Read more…]
Amazon updates for book authors
Trying to keep up with Amazon updates? So are we! There’ve been a few changes lately, so we’re discussing them here to keep you up to date. The main Amazon updates for book authors are: 1) EPUBs are replacing MOBIs for reflowable Kindle ebooks, 2) hardcover binding is now an option, and 3) A+ Content is available for your book’s product page on Amazon. Let’s break it down for you.
ISBNs for self publishers: how to get and assign them
International Standard Book Numbers (ISBNs) are important for self publishers. Some printers, print-on-demand publishers, and ebook vendors will offer to provide you with an ISBN, but it’s usually better to get your own. Part of the ISBN includes a “publisher number,” which is assigned to a specific publisher. Therefore, if you allow another company to provide the ISBN, then that company will be listed as the publisher of your book.
We’ll explain everything you need to know: how, where, and why to get your own block of ISBNs, and how to assign them to your print and digital books.
Book distribution 101
You’ve published a book—or you will soon—and you know that you’ll need to get it to readers. But how? That basic question is what we’re going to clue you in on. The very concept of book distribution confounds a lot of first-time publishers, so we’re hoping to make it all clear here.
How much does it cost to self-publish?
The path to a high quality self-published book is strewn with expenses. Annoying, maybe, but necessary. So, how much does it cost to self-publish? We’ve discussed most of the cost issues in the past, but here I’m pulling them all together so you won’t stumble on any surprises as you make your way.
Please don’t let anyone persuade you that you can produce a printed book that is up to publishing industry standards—and also market it—for free, because that’s simply not true.
Design a coffee table book
Coffee table books. Are they a blast from the past? No, actually, folks are still publishing them, and you can, too. Do you have an idea for a coffee table book of poetry and photography? About a specific artist or a place you love? About your local history, or something completely different? With good planning and design, your book could become very successful. [Read more…]
Your book needs CIP data—here’s why
I used to think that a copyright page didn’t really need cataloging-in-publication (CIP) data in order to be complete. But I was wrong.
But wait—what is CIP data? It’s the block of information on a book’s copyright page that resembles a library catalog entry, like the one shown here. If the Library of Congress created it, it’s called CIP data. If a private cataloging service created it, it’s called PCIP (Publisher’s CIP) data. Since they look basically the same on the page, I’ll simply refer to both as CIP data for our purposes. [Read more…]
