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You are here: Home / Archives for book marketing

Book Marketing


Book marketingBelow you'll find links to all the information about book marketing that’s available on our website, book, videos, and blog.

We gained a lot of experience from creating Book Design Made Simple. You can learn from our successes and avoid our pitfalls! We’ve written blog posts about entering book award contests and publishing a second edition, as well as explained a library marketing scheme that worked well for us.

 

Excerpts from Book Design Made Simple

  • Book trim size: how to choose the right trim size
  • Subject categories: how and where to get them for your book

 

Blog posts

Below are all the blog posts tagged with Book Marketing, starting with the most recent post.

Self-publishing services compared

October 7, 2024 By Glenna Collett 12 Comments

Self-Publishing Services: image of an open book.Are you ready to find a self-publishing service for your masterpiece? In this article we hope to help you discover the right one for your needs, whether it’s a full-service shop, simply a printing press, or an ebook conversion. Even though—as we always say—you can do it yourself, everyone needs at least a little help getting their book out there.

Possibly the majority of new publishers go straight to KDP, but many folks prefer to avoid Amazon for their own reasons. We will focus here mostly on other well-known self-publishing services. Aside from the ones we mention, there are many more to be found online and even advertised on television. Please read our words of caution at the end of this article about all self-publishing services.

[Read more…]

Filed Under: Publishing Tagged With: Amazon, book marketing, book printing

Writing your back cover copy

September 11, 2023 By Fiona Raven Leave a Comment

Photo of a back cover showing all the back cover copy.Back cover copy is the text that goes on your book’s back cover. Everyone judges a book by its cover (you know that!), and your front cover only gets a few seconds to grab a reader’s interest. However, once a reader picks up your book and flips to the back cover, this is your big chance to sell that book. You need to convince that reader to buy using compelling back cover copy.
[Read more…]

Filed Under: Publishing Tagged With: book marketing

Self-publishing and book marketing: A success story

March 12, 2023 By Glenna Collett Leave a Comment

Self-publishing and book marketing success showing paperback and ebook editions.In this post we feature a self-published author, Joel Rubano, who has found remarkable success through book marketing. Not only is his book selling well, but he’s made an interesting career shift, too. We hope you find encouragement and inspiration from his story, no matter what your own book project looks like. Here is Joel’s account: [Read more…]

Filed Under: Publishing Tagged With: book marketing

Designing a book spine

March 7, 2022 By Glenna Collett 6 Comments

book spine examplesFront covers attract and back covers sell—we’ve said it before. At the same time, a book spine should broadcast.

Most books in stores and libraries are shelved with their spines facing out. If a book has a great title and a well-designed spine, it’ll attract a lot more eyes than its neighbor on the shelf. So here’s how to accomplish that for your book. [Read more…]

Filed Under: Book Cover Design Tagged With: book marketing, color, text frames

Navigating Amazon KDP ads and keywords

November 9, 2021 By Erika Sharma 1 Comment

Researching Amazon KDP keywords, showing glasses and a notebook.The advent of the internet has changed the landscape of books. Self-publishing is getting easier all the time, but that doesn’t mean it’s easy. The biggest hurdle you’ll face as an online bookseller is marketing. Every self-publishing author in 2021 needs to know how to do keyword research! We’ll explain the basics of Amazon KDP ads and then show you how to find the most effective Amazon KDP keywords that will sell your books. [Read more…]

Filed Under: Publishing Tagged With: Amazon, book marketing

Amazon updates for book authors

November 8, 2021 By Fiona Raven 2 Comments

Amazon update showing detail of A+Content.Trying to keep up with Amazon updates? So are we! There’ve been a few changes lately, so we’re discussing them here to keep you up to date. The main Amazon updates for book authors are: 1) EPUBs are replacing MOBIs for reflowable Kindle ebooks, 2) hardcover binding is now an option, and 3) A+ Content is available for your book’s product page on Amazon. Let’s break it down for you.

[Read more…]

Filed Under: Publishing Tagged With: Amazon, book binding, book marketing, ebooks, ISBN

ISBNs for self publishers: how to get and assign them

May 10, 2021 By Fiona Raven 8 Comments

Labelling the parts of an ISBN.International Standard Book Numbers (ISBNs) are important for self publishers. Some printers, print-on-demand publishers, and ebook vendors will offer to provide you with an ISBN, but it’s usually better to get your own. Part of the ISBN includes a “publisher number,” which is assigned to a specific publisher. Therefore, if you allow another company to provide the ISBN, then that company will be listed as the publisher of your book.

We’ll explain everything you need to know: how, where, and why to get your own block of ISBNs, and how to assign them to your print and digital books.

[Read more…]

Filed Under: Publishing Tagged With: Amazon, book marketing, copyright, ebooks, ISBN

Book distribution 101

November 8, 2020 By Glenna Collett 2 Comments

books in a book distribution warehouseYou’ve published a book—or you will soon—and you know that you’ll need to get it to readers. But how? That basic question is what we’re going to clue you in on. The very concept of book distribution confounds a lot of first-time publishers, so we’re hoping to make it all clear here.

[Read more…]

Filed Under: Publishing Tagged With: Amazon, book marketing, book printing, ebooks

How much does it cost to self-publish?

January 13, 2020 By Glenna Collett 11 Comments

dollar and pound signs indicating book publishing expensesThe path to a high quality self-published book is strewn with expenses. Annoying, maybe, but necessary. So, how much does it cost to self-publish? We’ve discussed most of the cost issues in the past, but here I’m pulling them all together so you won’t stumble on any surprises as you make your way.

Please don’t let anyone persuade you that you can produce a printed book that is up to publishing industry standards—and also market it—for free, because that’s simply not true.

[Read more…]

Filed Under: Publishing Tagged With: Amazon, book marketing, book printing, copyright, ebooks, images, ISBN

Design a coffee table book

November 11, 2019 By Glenna Collett 23 Comments

coffee table books on a coffee tableCoffee table books. Are they a blast from the past? No, actually, folks are still publishing them, and you can, too. Do you have an idea for a coffee table book of poetry and photography? About a specific artist or a place you love? About your local history, or something completely different? With good planning and design, your book could become very successful. [Read more…]

Filed Under: Book Page Design Tagged With: book marketing, book printing, color, images, text frames

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  • Special signature inserts in books April 7, 2025
  • Designing a book title page January 13, 2025
  • Self-publishing services compared October 7, 2024
  • Book edge treatments July 8, 2024
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