Practically every author thinks and wonders about this a lot. How do people come up with just the right price for their books? Well, maybe the prices that are printed on their books are not actually working for them, and that might be because they used the stab-in-the-dark method of pricing. Let’s see if we can figure out the best, most rational, price for your book.
There are two main factors at work here. One is to set a price that is comparable to similar books. And the other is to set one that will give you enough returns to pay your expenses. [Read more…]
Before you start designing your book or cover, you really need to take a trip to a bookstore to check out the competition. (Yes, you will have competition!) Visit the section of the store where your book will be placed and take notes on the following: 
If you are a book designer reading this, you have probably just put a huge question mark at the end of our book title, Book Design Made Simple. “There’s nothing simple about it!” you say, and I have to admit that I agree with you. Especially when typesetting and page layout are added into the mix with book cover design elements. 
For my entire professional life, since the mid 1970s, I have been a book designer. But back in 2008, my two best textbook publishing clients suddenly stopped using freelancers, and the bottom dropped out of my business just like that. So I scrambled for a new way to make some money as a book designer. 
