A book is a wonderful thing! But of course it’s not much good unless people read it, and to make that happen, sometimes you need to go beyond social media and word of mouth. Printed book promotion materials can help you do that, so in this article we hope to help you find just the right combination of giveaways for your book.
One of the advantages of doing your own book design and typesetting is that you can also produce your own book promotion materials. To reduce the learning curve for you, InDesign Secrets offers free Adobe InDesign templates for all kinds of publications.
Three years ago this month, the first edition of Book Design Made Simple rolled off the press. We expected book sales to start strong and increase immediately, but that didn’t happen. In this article we share with you our successes and failures, how plans can go awry, and about winging it. We hope you can skip some of the book marketing mistakes we made and go straight to success with your book as a self-published author. 
The term book arts encompasses an endless variety of books, usually handmade or produced in a limited edition. Included are all kinds of artists’ books, ezines, graphic novels, printed ephemera, and “other experimental forms of publication.” (Doesn’t that sound interesting?)
Will you work with a book illustrator for your book cover and/or pages? If so, you probably have lots of questions! Where can you find a suitable book illustrator? How much should you expect one or more illustrations to cost? Will you own the copyright of the illustrations used in your book? What size, resolution, and format should the digital files be?
Have you written a self-help book, DIY book, user manual, training book, or some other book that is full of advice? If so, don’t stop when it’s published. In fact, even before you start writing, make plans to use your book to build business. 
Some people say that the first page is the most important one in any book—and that is probably true as a means for hooking a reader. Others say that the cover is the most important. But I contend that the copyright page wins the prize because it’s probably the first page that a librarian, bookseller, or distributor looks at. And that makes it an integral part of your book marketing program.
Some InDesign functions have names that you would never be able to guess, and that makes them really tough to discover and learn. One of these is Optical Margin Alignment (I’m calling it OMA), which is InDesign’s formal name for hanging punctuation. I used to see this effect in other people’s work and then try to imitate it, but I couldn’t because I had no idea what it was called. So this article explains what it is and how to do it. 
Wondering how many Word pages equal a book page? You can easily calculate book page count using the word count from your Word document. We’ll explain two easy methods to calculate book page count: 1) use one of our simple formulas as a book page count calculator, or 2) use our InDesign template to experiment with book trim size and type size to accurately determine a page count for books. Use whichever method is easiest for you. 
Ask any book designer about their collection of reference books and you’ll get a long list of the usual suspects: books about design, typography, layout, and grids; dictionaries and style guides; software manuals; and lots of books and magazines kept for inspiration. But which books are indispensable to a book designer?
