What the heck is a text variable, anyway? It’s copy that you can add anywhere in your document—but it varies depending on the context. For instance, you could set up your document to automatically insert the current date in a header. Or if you need to send readers to the last page, a text variable will automatically update the page number reference if you add or delete pages later.
Now think how useful text variables could be as navigational tools (i.e., running heads) in a nonfiction book. They can make the current chapter number and chapter title appear—presto!—on verso pages and the most recent internal heading appear on recto pages. And that’s exactly what I’m going to demonstrate in this article. Adobe’s official user guide instructions on the topic of text variables are a bit sketchy, so I’ve developed a detailed lesson for you. [Read more…]
Do you use a layout grid? A few months ago, I saw a survey on Twitter for designers. The one multiple choice question went something like this:
A book is a wonderful thing! But of course it’s not much good unless people read it, and to make that happen, sometimes you need to go beyond social media and word of mouth. Printed book promotion materials can help you do that, so in this article we hope to help you find just the right combination of giveaways for your book.
Three years ago this month, the first edition of Book Design Made Simple rolled off the press. We expected book sales to start strong and increase immediately, but that didn’t happen. In this article we share with you our successes and failures, how plans can go awry, and about winging it. We hope you can skip some of the book marketing mistakes we made and go straight to success with your book as a self-published author. 
Have you written a self-help book, DIY book, user manual, training book, or some other book that is full of advice? If so, don’t stop when it’s published. In fact, even before you start writing, make plans to use your book to build business. 
You can save a lot of time using InDesign keyboard shortcuts. Many users find that they work faster on their keyboard than with their mouse or trackpad. Does that sound like you? Read on to learn how to use this very handy function for applying styles in InDesign. 
Some people say that the first page is the most important one in any book—and that is probably true as a means for hooking a reader. Others say that the cover is the most important. But I contend that the copyright page wins the prize because it’s probably the first page that a librarian, bookseller, or distributor looks at. And that makes it an integral part of your book marketing program.
Some InDesign functions have names that you would never be able to guess, and that makes them really tough to discover and learn. One of these is Optical Margin Alignment (I’m calling it OMA), which is InDesign’s formal name for hanging punctuation. I used to see this effect in other people’s work and then try to imitate it, but I couldn’t because I had no idea what it was called. So this article explains what it is and how to do it. 
If your book has footnotes, you’re probably using automatic InDesign footnotes in your layout. And that’s great! But what if you compiled your footnotes in a separate Word document or didn’t use the automatic footnote feature in Word or InDesign?
